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LivePreso posts bumper quarter, signs Booking.com

Words by Aaron Cooper
April 8, 2021

The Australian technology editor, David Swan, recently reported that LivePreso posted a record quarter after landing several new international clients, including the leading digital travel platform Booking.com, and travel company Flight Centre Travel Group.  You can read the full article here

We recorded 43% growth and 100% contract renewal in the March quarter. The new contracts will include support for the roll-out of business-critical automation projects. LivePreso now supports thousands of users across 72 countries around the world. The platform boasts 79 integrations to date, and since signing Booking.com, it now supports dynamic content in 43 languages.

Under the new deals, LivePreso will support sales and account management teams to manage a high volume of customers that demand highly-tailored, data-driven proof points in their commercial decision making.

“Virtual-selling has driven our recent growth. COVID-19 made virtual meetings a necessity, but we see more companies moving to this model for the long-term, particularly as more team members opt to work remotely.” LivePreso co-founder Joel Thomson said, adding: “The companies we’re working with have successfully transitioned to more remote meetings and are now looking beyond video-call tech to their unique training and content requirements. We enter the sales and marketing agenda for next-generation ‘adaptive content’, which is data-driven and interactive. This new generation of sales content will become a fundamental basis of competition, underpinning increased productivity levels and a re-imagined high-engagement customer experience.”

Both Booking.com and Flight Centre Travel Group ran a comprehensive review with LivePreso, which exceeded their key targets for adoption and customer engagement. Flight Centre Travel Group CTO, Jonathan Clark, said, ”We chose LivePreso to automate complex business meeting content and support our focus on providing world class account management across our Corporate brands, especially in a virtual environment. LivePreso manages live data from our reporting & analytics platform, funnelling it into one, unified sales tool. It uses our own customers’ data to deliver insights and support recommendations.”

“The decision to add LivePreso to our core tech-stack followed detailed analysis of the global sales enablement software solutions available. We have operations in 12 countries, across the Americas, APAC, and EMEA, and we were delighted when it turned out that this amazing technology was on our doorstep! Since starting the deployment in Australia, we have been so pleased with the improvements, that we have expanded our use of the platform globally!”

Commenting on the evolution of the LivePreso platform, co-founder Aaron Cooper said, “Step one has been sales enablement, getting the tools into the user’s hands and tightly integrated into their processes. The next stage is focused on revenue enablement, delivering repeatable success through guided automated processes.

“LivePreso is an independent startup out of Melbourne. Most people haven’t heard of us, but they will have heard of our clients, many of whom are international enterprise leaders. We win these clients because if a business wants dynamic personalisation for its sales and account management content, right now, we’re the only show in town.”