LivePreso’s rebrand from SalesPreso by Melbourne-based, digital design studio MASS has been awarded Gold in the ‘Graphic Design – Identity and Branding – Tech’ at the DRIVENxDESIGN Melbourne Design Awards 2021.
The category celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages, with consideration given to clarity of communication and the matching information style to the audience.
“We wanted to help LivePreso evolve from a brand that leaned more toward the ‘what’ and the ‘how’ to a brand that champions those within businesses who legitimately want to make a change within their own organisation,” said Tim Kotsiakos, creative director and founder at MASS. “LivePreso’s new brand has been designed to change; change size, change format and animate to demonstrate changing states.”
The company’s evolution into an enterprise-level sales enablement platform that transforms business outcomes and workflows for companies worldwide resulted in the need to rebrand from SalesPreso to LivePreso.
“We’re thrilled to win gold in such a heavily-competitive category,” said LivePreso CEO and Founder, Aaron Cooper. “Since we launched as SalesPreso in 2014, our target audience and the use of our platform has evolved and expanded. The rebrand to LivePreso talks to the data-driven, interactive capabilities of the platform and the focus on the all-important engagement between the business and the customer.”
LivePreso automates workflows by integrating directly with critical business systems – CRM, data sources, BI tools and fulfillment platforms – to drastically reduce admin time and promote effective CRM use. The result is an interactive suite of customer-facing content that automatically leverages and updates customers’ internal systems.
LivePreso’s mission is to radically improve the global standard and effectiveness of customer interactions, and is the only sales enablement platform that automatically makes beautiful, integrated, interactive content, tailored to customers, in seconds.
DRIVENxDESIGN is a global independent design promotion organisation that oversees programs of recognition and the world’s largest network of Design Award Programs. Their goal is to bring recognition to applied design projects that are helping us accelerate economic outcomes with a social and environmental impact.
The DRIVENxDESIGN Melbourne Design Awards 2021 will be virtually presented on Tuesday, 10 August 2021.
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