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REA Group expands relationship with LivePreso into Commercial and Developer teams

Words by Kate Speakman
August 4, 2021

LivePreso’s deep integration capabilities and ongoing commitment to business outcomes over an eight-year-long partnership with REA Group have led to the expansion of its offering to their Commercial Property and Developer teams.

From product overviews and pricing to competitor analysis and collaborative action plans, LivePreso’s data-driven, interactive customer experiences have enabled the Residential team to deliver significant productivity savings and exceptional customer experiences over the last decade.

“LivePreso allowed us to put our sales team on the road more often, with less time preparing and more time in front of the customer where they can make a difference and increase the satisfaction of our customer base,” said Amy Read, Executive Manager Customer Marketing at REA Group. “We’ve achieved significant increases in productivity automating all the manual and repetitive tasks that are involved in creating tailored customer presentations.”

Results

5,000Presos created
5,000Presale hours saved in preparing presos
650Presale working days saved in preparing presos
3Full-time annual salaries saved
$250,000In equivalent productivity savings quarterly

REA Group worked with its existing digital delivery partner, V.I., to transform the way account managers deliver value to their agents via LivePreso. This is achieved through best-in-class content, automation of time-consuming workflows, and by directly integrating LivePreso with REA Group’s critical business systems and data sources, including Tableau. This drastically reduced time spent collating data and extrapolating insights to deliver value to agents. 

REA Group has also integrated LivePreso with Salesforce, to automate the use of – and more critically, updates to – their CRM data. Rodney House, REA Group Sales Adoption Lead, is looking to the future with LivePreso, stating that LivePreso’s deep integration capabilities will make the sales process much more seamless and insightful, further improving the value gained from Salesforce, a key component of REA Group’s tech stack.

A commitment to sales transformation 

REA Group began its sales automation journey with LivePreso in 2014, as early adopters of the platform to deliver data-driven, customer specific experiences to real estate agents. Over the last eight years, LivePreso has evolved to be a key competitive differentiator in REA Group’s tech stack, allowing the team to utilise dynamic content to simplify complex, technical information for customers and help accelerate their growth journeys.

LivePreso has enabled REA Group’s commercial property arm, realcommercial.com.au, to make extensive use of data points to provide customers with a unique interactive experience, through pricing calculators and performance data. Business rules also guide presentations based on location, only presenting relevant agency profiles to customers.

And the results speak for themselves: LivePreso enabled REA Group to save two years worth of sales presentation prep time with LivePreso—in one quarter alone.

“We’re proud of our long relationship with REA Group. They’ve always been market leaders in sales transformation and innovation,” said Aaron Cooper, CEO of LivePreso. “We look forward to driving ever greater results across the group in the coming years.”

Want to learn more about how you can automate your sales workflows and increase the efficiency of your sales team? Schedule a time to speak with our team.