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Category / Opinion

LivePreso interview: Fintech for customer experience

Last week I was interviewed by Chris Titley from Morgans Financial Limited in their long-running podcast, 'Morgans Conversations'. The interview was ostensibly about our tech startup, LivePreso, our second capital raise and growth experience. However, it has prompted significant interest from...

Rain Group and LivePreso – delivering exceptional virtual selling experiences

WEBINAR RECORDING Sydney, Australia, October 20, 2020 LivePreso and Rain Group partnered to give tactical tips on how to keep buyers engaged throughout virtual meetings. If you registered or attended, thank you again for being part of our webinar, 'How to Deliver Exceptional...

Goodbye SalesPreso, hello LivePreso!

MEDIA INTERVIEW  Sydney, Australia, October 13, 2020 Following its rebranding, LivePreso Founder and CEO Aaron Cooper tells the Startup Daily crew all about the company's big plans and digital transformation. The company's evolved massively over the past few years,...

Automated, data-driven, interactive. What else doesn’t your content do?

THINKING OUT LOUD Melbourne, Australia, February 24, 2021 Video-call technology for the virtual meeting is solved - just pick your favourite, Zoom, Teams, etc. So, what's missing? We think the answer lies with the content sellers use. Virtual selling tech and training are advanced. The...

LivePreso gears up to harness accelerated adoption of automated digital content in the sales process

PRESS RELEASE  Melbourne, Australia, September 30, 2020 Automated digital content platform LivePreso (formerly known as SalesPreso) is tooling up its platform to secure market share as more companies look to adopt automated digital content in their remote selling...

6 things LivePreso co-founder Joel Thomson loves about working from home

MEDIA INTERVIEW  Sydney, Australia, October 09, 2020 Every Friday, our new weekly column talk to CEOs, founders and tech leaders about the benefits they’ve discovered from WFH in 2020. Startup Daily Editor Simon Thomsen Click here to watch the video on AusbizTV, my...

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this...

Going global: Internationalisation, GDPR and opportunity

You might be forgiven for thinking that achieving overseas growth as an Australian tech company would be easier now than it’s ever been; English is the lingua franca of the global economy, the tech growth path across borders is fairly well trodden, and the cloud makes geographical borders largely...

A Good Work Culture Isn’t Just About Having A Cool Office

Work perks like pool tables and standing desks at the office are great but they don't guarantee a good work culture that employees can thrive in. We’re lucky to have a funky, converted ex-factory office in Cremorne with a games machine and colourful walls. Sure, they make for a fun work...